101 USES OF BICARB
101 Uses of Bicarb Campaign Design
An awareness campaign was created to showcase to consumers that Robertson's Bicarbonate of Soda is actually many products.The campaign was showcased in the form of the 101 uses of Bicarbonate of Soda via in store advertisements, print adverts, social media adverts, giveaways, radio adverts and an explanatory overview video.
A campaign was needed to highlight the importance of an everyday brand like Robertson's Bicarbonate of Soda to a South African target audience.
A new campaign titled "101 Uses of Bicarb" was created to showcase to African consumers the 100+ ways that Bicarb can be useful to their everyday lives. South Africa's many different spoken languages were also incorporated to better connect with the target audience, along with a fairy grandmother who helps develop that personal relationship that African consumers look for when considering using products.