What You Choose is Your Business
A campaign titled What You Choose is Your Business was created to encourage individuals to navigate the clutter of low quality and fake news sources by signing up to Business Day's premium online news subscription. This campaign helps to encourage individuals to cut through the clutter and choose news that is credible, unbiased, and real in the form of Business Day. An engaging typography based video was created to showcase this campaign along with it's posters, radio adverts and unique in-store touchpoints.
To create a campaign which encourages consumers to sign up for the Business Day premium online news subscription service.
A creative and engaging typography based campaign, video, posters, radio adverts and unique in-store touchpoints were created to showcase to consumers that choosing the right news is vital, hence the importance of Business Day and their offerings.