FAWS Pet Boutique Branding
A creative concept was developed for FAWS, a premium dog gear business who specialises in athletic styled dog shoes. At FAWS, they believe that a dog's gear should perform as well as the owners. They take to heart the ideals of pushing the boundaries of outdoor adventure and comfort for dogs.
To conceptualize and develop a name, logo and tri-fold brochure for a trendy pet boutique who wants to showcase their products like a modern shoe brand would.
A new single line logo which represented movement and the athletic nature of the FAWS brand was ideated. Additionally, a sleek, modern and high impact brochure was created to hero the brand's dog shoe based products and aesthetic.