Nomad Branding & Publication Design
A detailed brand was created which was based off of the famous quote by Carl Sagan, "Exploration is in our nature. We began as wanderers, and are wanderers still". This concept focused on the actions of a nomad, who depends on mobility and every shifting movement, in order to innovate one must keep exploring and pushing the boundaries of the known.
Create a innovative brand and identity guidelines for a established wearable health technology business with a strong focus being placed on typography.
A brand identity was created for Nomad that was inspired by the exploration of space and the unique design aesthetic seen within the industry. This made the brand stand out from competitors in the wearable health technology industry and helped attract a youthful target audience. The Ambiguity typeface from the renowned Monotype with its clean line work and wide letterforms was celebrated throughout the identity.