Simply Bare Branding & Packaging
The Simply Bare brand was created to be simplistic, natural, minimal, bare and environmentally friendly with a strong focus on a back to the basic’s philosophy. This concept is furthered by the use of eco-friendly materials, a healthy vegetable crisp product, naturalistic colour palettes, hand-drawn illustrations and the clear message of allowing people easy access to nutritious foods which taste good, and are also good for the body, mind and planet.
To develop and execute an innovative brand and packaging solution which helps combat pollution, climate change and a lack of environmental sustainability.
A back to basics brand was developed for the eco-crisp manufacturer, titled Simply Bare. This brand and its packaging was designed to be fully eco-friendly and carbon neutral. A strong emphasis was placed on natural ingredients and the philosophy of basics are best.